Local Voices
Articles written by the Barcelona product community
How PMMs Help PMs See the Market (And Build Better Products)
PMs build the product. PMMs build the context. When those two click, successful products get created. Learn how PMMs translate market feedback into product strategy that actually works.
July 2, 2025
What Makes a Launch Actually Land? (It's Not What You Think)
Great launches don't start with press releases—they start with internal alignment. Learn the invisible work that separates successful launches from beautiful slides that nobody remembers.
June 25, 2025
Why Great Launches Fail Without Real Positioning (And How to Fix It)
Most positioning work ends up as a slide that gets a polite nod in GTM meetings. But positioning is a strategic weapon, not a simple slide. Learn the Pain → Priority → Promise framework that can transform your next launch.
June 18, 2025
What can product designers learn from airport architects?
The hidden design principles that make millions of stressed travellers navigate airports effortlessly and what do they teach us about digital design? The article includes an interview with Tijmen van Houweninge, former flight dispatcher and flying academy student.
June 11, 2025
Beyond Matchmaking: The Untapped Potential of Dating Apps
An exploration of how dating apps could evolve beyond simple matchmaking to educate users on dating skills, incorporating behavioral economics and psychological insights to improve user success rates.
June 4, 2025
AI Feature Discoverability: Best Practices & Common Pitfalls
A product manager's exploration of how companies like Figma, Amazon, and Duolingo approach AI feature discoverability, with practical recommendations for creating better AI experiences.
May 28, 2025
Introducing Made in Barcelona: Showcasing Local Products
Celebrating World Product Day with the launch of our new Made in Barcelona section, highlighting innovative products created by talented local entrepreneurs and developers.
May 21, 2025
Lessons from a User Who Showed up in the Office
A product manager shares valuable insights gained when a user unexpectedly visited their office, highlighting the importance of understanding different user contexts, supporting older app versions, and the value of direct user interaction.
May 14, 2025
The App That Could Make You Love Math
A product designer's exploration of how educational apps like Brilliant and Busuu use different engagement strategies to make learning enjoyable, even for subjects you might have struggled with.
May 7, 2025
How Duolingo Turns First-Time Users Into Daily Learners
Discover the behavioral design principles behind Duolingo's success in transforming casual app users into committed daily language learners through smart onboarding and habit-forming features.
April 30, 2025
How Tiered Subscriptions Convert More Users & Boost Revenue
Insights and strategies from the dating app space on how tiered subscription models can increase conversion rates, improve retention, and drive sustainable growth.
April 23, 2025
Introducing Local Voices: Barcelona's Product Management Community
Introducing Local Voices: Barcelona Product's new initiative where the local product community shares unique ideas, experiences, and perspectives. Learn more and how to get involved.
April 16, 2025
